We all know Swisse as a house hold name. As a Leading vitamin, supplement and skincare brand, Swisse has always been a leader in the wellness market. Since the brands humble beginnings 50 years ago they’ve never strayed from their mission; inspiring health and happiness around the world. Over the years Swisse have expanded into a global business, bringing premium wellness solutions to millions of people in over 12 countries. Never wavering in the search to find world-class ingredients from across the globe Swisse has evolved staying at the forefront of innovation, pledging a never-changing commitment to support and lead change within the wellness industry. And their latest brand launch is no different in those core values, with one notable difference – hand picked native ingredients, sustainably plucked straight from our very own backyard.
Introducing Swisse’s sub-brand Swisse Earth – a premium and sustainable range of four vegan powder blends, easy to introduce into your daily routine and tailored to boost your wellness from within – from inner beauty, to improving immunity, supporting energy and digestion..
The range has been formulated with nourishing, locally and sustainably sourced ingredients for a light fingerprint on the Earth, reflecting Swisse’s mission to contribute positively to the needs of community and the planet. Swisse believes some of the most nutrient-rich ingredients are found in our own backyard, which is why the new range incorporates ethically and responsibly sourced native Australian superfood ingredients such as Kakadu Plum, Lemon Myrtle and Finger Lime. The range is consciously packed with components that use bio-based materials with canisters made mainly from recycled paper.
One of the most exciting parts of the new range is Swisse’s shared value partnership with Mamabulanjin Aboriginal Corporation, a not-for-profit organisation empowering Aboriginal communities through professional development, economic independence, representation and education, and a source of Kakadu Plum for the Earth product range.
The face of the brand is non-other than Aboriginal actress and model Maminydjama Maymuru (known as Magnolia). Magnolia, the Vogue Australia September 2021 cover star, was born in Yirrkala in the Northern Territory and belongs to the Yolgnu community. With a strong connection to the land on which Kakadu Plum, a nutritious native ingredient featured in each of the Swisse Earth formulations, is grown and harvested – Magnolia couldn’t be a better fit to represent Swisse Earth and all it stands for.
“Indigenous communities have been using these ancient ingredients for centuries. It is wonderful to see a brand like Swisse celebrating some of the incredible ingredients we have available in our country, while giving back to the community and land from which they are sourced”, says Magnolia.
The four blends in the range include:
Swisse Earth Collagen Boost:
A plant-based powder blend enriched with Australian and New Zealand botanicals such as Kakadu Plum, Lemon Myrtle, Quandong, Blackcurrant and Aloe Vera. A good source of Vitamin C, this delicious powder supports healthy collagen formation and is rich in antioxidants. Available in a natural lemon myrtle and mixed berry flavour.
Swisse Earth Elevate:
A premium wellness blend formulated with nutrient-rich ingredients like Spirulina, Green Tea, Alfalfa, Kale, Beetroot, and Kakadu Plum. Designed to be taken daily, Vitamin C from the Kakadu Plum helps reduce tiredness and supports normal neurological function. This delicious blend comes in a natural coconut and matcha flavour.
Swisse Earth Immune Defence:
A delicious superfood blend harnessing naturally sourced ingredients such as Kakadu Plum, Finger Lime, Davidson Plum, Desert Lime, Blood Orange and Vitamin C-rich Kakadu Plum, for daily immune and antioxidant support. Available in a great-tasting natural peach flavour.
Swisse Earth Beauty Cleanse:
A nourishing plant-based formula with prebiotic fibre powder that harnesses Australian and New Zealand superfoods such as Kiwifruit, Kakadu Plum, Strawberry Gum, Pineapple, Green Banana and Carrot. This great-tasting powder blend helps the body’s natural cleansing process and provides a good source of dietary fibre to support normal bowel function.
Available in a natural pineapple flavour.
The Swisse Earth range can be purchased on a subscription basis, with subscribers receiving a 30% discount plus a beautiful, fully compostable reusable jar, made mainly from upcycled agricultural and forest waste and designed to be reused. Subscriptions can be cancelled at any time.