Australia’s #1 infant, toddler and preschool brand Fisher Price is excited to officially debut their new product range, in collaboration with Elyse Knowles – offering simple & stylish solutions, for new parents & carers. With the first drop of products available online and in stores now, at Target Australia.
Using Fisher Price’s 91 year’s of history and expertise, Elyse’s creative eye and drawing inspiration from her passion for the Australian outdoors, the collaboration features a thoughtfully edited six-piece capsule collection of must-have nursery products in a custom-designed fabric of soothing earth and sky tones.
Elyse says: “I’m so excited to share this collection that Fisher Price and I have worked on together. It’s a beautiful range of nursery essentials designed to support you and your baby in those important early stages. I spend a lot of time playing outside with my bub Sunny and was so inspired by the beautiful scenery we see every day, and I wanted to weave this through the designs in the collection.
It was really important to me to evoke a sense of peace, calm and joy in each and every piece and I think the colours and patterns do just that. As a parent, you know the time you spend with your little ones in those early weeks and months is so precious, so I hope my range offers a simple and stylish solution for parents, so they can focus on the moments that matter most.”
The Elyse Knowles x Fisher Price Collection features six essential products that would be at the top of every new parents must have lists. The range has been curated with both style and space-saving in mind and is designed to complement (and not invade) your living space.
Like all Fisher Price products, safety and durability are at the forefront of each of the pieces in the collection.
The Elyse Knowles x Fisher Price Collection includes:
Baby’s Bouncer ($59.00 AUD) *Available now, October 2021
Infant-to-Toddler Rocker ($79.00 AUD) *Available now, October 2021
Take Along Swing & Seat ($119.00 AUD) *Available now, October 2021
Soothing View Bassinet ($139.00 AUD) *Launches soon, November 2021
4-in-1 Tub ($89.00 AUD) *Launches soon, December 2021
SpaceSaver High Chair ($99.00 AUD) *Launches soon, February 2022