Whether your sights are set on an après outfit, sleek skiwear or an iconic snowboarding ensemble fit for St. Mortiz, feminine fashion meets elevated function in P.E Nation’s first-ever standalone and sustainable snow line. With this, P.E. Nation debuts a custom created Instagram filter which will transport you into an international snow environment where you can ‘try on’ selected garments from this original collection.
Developed in collaboration with creative agency Andpeople and the globally recognised team behind the Institute of Digital Fashion – who individually cite Alexander Wang and others as esteemed clients – P.E Nation acknowledges that in a year which has seen considerable change, the digital sphere plays a significant role in rewriting the rules within the fashion industry. The push for the elimination of textile waste has encouraged brands to create digital clothing and while in its infancy on a global scale, advocates for sustainable production.
The current state of play within the sector has provided P.E Nation with an opportunity to push tech-use toward a more sustainable future; to digitally reinvent and showcase fashion in new and innovative ways; to produce digital products that function, respond and behave as they would in physical spaces; and to re-imagine our seasonal launch by bringing the social escape of the ski slopes to our customers.
while the filter focuses on three title snow jackets, the collection in its entirety features fifteen exclusive designs which blend P.E Nation’s distinct mix of sleek colourway with chunky knits, timeless base layers and high performance, technical snow wear. Said Co-Founder, Pip Edwards:
“We’re living and working within a new societal normcore on a global scale. Products are no longer limited to curated imagery and look books, but rather experiences that have augmented the way our customers interact and engage with them. Winter, for example, represents a seasonal moment of expression, an escape to the annual snow-covered pilgrimage; naturally this year with global and domestic travel bans in place, the season as we know it will be different and we wanted to ensure P.E Nation was moving with it.”
– Pip Edwards
Encapsulating the feminine, P.E Nation Co-Founders Pip Edwards and Claire Tregoning have taken a classic yet fearless approach to this collection by utilising contrasting colours alongside neutrals that are invocative of the surrounding mountainous landscape. Ticking off the technical while combatting the wind chill in style, this full snow collection represents the ultimate edit of fashion-meets-skiwear for skiers and snowboarders alike.
All snow suits are made from a recycled polyester mix, with 3M THINSULATE TM Insulation made from 78% post-consumer recycled materials and are now available to purchase directly from P.E Nation.