BEAR plays amongst the stars at Frank Sinatra’s Twin Palms Estate

Much loved Australian lifestyle brand, BEAR, has officially launched into the US market in partnership with iconic US retailer, Free People, and we couldn’t be more excited for them! A clear collaboration choice, Free People is synonymous with the modern holistic health and wellness movement, making them the perfect retail partner for BEAR’s unique range of Essential Daily Vitamins.

To celebrate the BEAR X FREE PEOPLE partnership, founders Samuel Leetham and Saasha Burns hosted an intimate event at Frank Sinatra’s Twin Palms Residence in Palm Springs, California.

“We are really excited to be working closely with Free People as our first US retail partner. BEAR’s goal has always been to curate a range of products which help to create positive health rituals that fit seamlessly into your morning beauty and grooming routine. For BEAR to be the cornerstone of Free People’s new Movement concept stores speaks to our joint commitment to health.” said Saasha.

If ever there was a launch event you’d want to be on the guest list for, this is it! Exuberating elegance and style the celebratory event, Leaders of Style II, brought together a community of like-minded creatives, influences and forward thinking entrepreneurs whose ethos and values aligned with the BEAR profile. Just imagine, relaxing by the that infamous piano shaped pool, watching the sun go down, sipping on a hand-crafted cocktail, ahhh bliss.

And that was just the beginning! Guest were then treated to a modern four course dinner prepared by Workshop’s Executive Chef, Michael Beckman, and a very special toast given by Dion Lee. If that isn’t enough to make you green with envy, the night finished on a high note, literally. Before turning in for the night, all in attendance were invited to the Ace Hotel’s Stargazing Deck for a cheeky nightcap… under the illuminous desert night sky. Launch event perfection? We think so.

We are huge fans of this bespoke wellness brand. From the beautiful packaging aesthetic to their unique thinking and modern approach to health, we believe this collaboration is one to watch! With several exciting announcements penciled in for the coming months, stay tuned for what comes next. As Frank Sinatra famously said, “the best is yet to come.”

Feature image credit: @lostinlove_photography
Body image credits: @lostinlove_photography, @nataschaelisa
Video credit: Moon & Back